Archive of all Stella Artois articles – Page 2
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NewsStrongbow squares up to Stella with its own pear cider NPD
Pear cider is to become the new battleground for two of Britain’s biggest drinks brands.
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NewsNow Stella launches a pear ‘Cidre’
AB Inbev is extending Stella Cidre into the pear cider market.
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Analysis & FeaturesIs a lower abv a small price to pay for Stella Artois?
AB InBev can play the health card by cutting its premium lagers to 4.8% and save £9m a year in duty - but may regret the move.
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Comment & Opinion
Most drinkers won't bat an eyelid at Stella's lower abv
Let’s be clear. This is not about Stella’s ‘wifebeater’ tag. With brewers struggling with duty hikes and cost increases, something had to give.
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NewsAB InBev lowers abv of Stella, Bud and Beck's
Stella Artois, Budweiser and Beck’s are being cut from 5% to 4.8% abv as rising input costs bite across the market.
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Comment & Opinion
The best innovation of 2011 tells us about society
As the old saying goes, “if it bleeds, it leads”. And there’s no shortage of bloodletting in The Grocer’s Top…
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NewsStella Cidre ‘running out of apples’ as sales soar
AB InBev is struggling to source enough Jonagold apples to keep up with “unprecedented demand” for its new Stella Artois Cidre.
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