Store design

Swift: what is it like inside Iceland’s new convenience store?

By 2021-03-19T16:30:00

The first ‘Swift’ branch opened in a high-footfall area in Newcastle’s Longbenton, in a former Iceland unit. “Our last ‘one-store trial’ of a new store format was The Food Warehouse in 2014 and we now have 140 stores,” said Iceland MD Richard Walker

The first ‘Swift’ store opened in a high-footfall area in Newcastle yesterday, with Iceland MD Richard Walker indicating more are likely to follow

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