Forty leading grocery suppliers took part in a night-time replenishment exercise at Tesco’s Solihull store on Thursday as part of an ongoing availability drive.
Led by food supply director Joe Dybell, the scheme was designed to help suppliers identify ways of simplifying replenishment, improving availability and boosting choice.
They would then be better able to find ways of improving the flow of goods from the store back door to the shelf and merchandising their products more effectively, he said.
This might be through shelf-ready packaging, smaller case sizes or clearer labelling to help
staff identify products in the store warehouse, said a spokesman at TPL MANDI, a TPL Logistics Management supply chain improvement initiative founded in 1991 to improve collaboration, which helped organise the exercise. The latest in a series of initiatives designed to tackle out of stocks, the exercise follows successful collaborations between Tesco and Coors, Nestlé and Young’s in recent months run under the auspices of the ECR general learning programme.
By collaborating more effectively on promotions, sharing more data and producing joint forecasts, availability on Coors had increased by 6% at Tesco, according to Dybell.
A spokesman from IGD, which has been facilitating the ECR general learning scheme in the UK, said: “Joint forecasts are now built into production and early results are used to change production as and where needed, incorporating a first-day sales predictor, new volume tracking and a review tool.
“A post-promotional review is built into the process and is key to future improvements.”
The Nestlé collaboration has focused on shelf replenishment and packaging, while Young’s has been involved in a series of job swaps with Tesco supply chain staff to get a better understanding of how each other’s systems work, said Dybell. “The general learning programme delivers real benefits to all companies. It takes the knowledge from the best in the industry using a framework to encourage companies to apply knowledge together.”
Elaine Watson

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