Asda is using new in-cab technology to monitor the standard of its delivery drivers – and reward those who are the safest.
The retailer has employed tech company Lightfoot to install advanced in-cab software that it claims can make a “huge improvement” in road safety and efficiency.
The driver coaching system has been rolled out across Asda’s 3,000-vehicle fleet and connects the vehicles’ on-board computers to a system that provides data and live driving advice.
At the end of each journey, drivers are awarded a score in the app based on their driving style, allowing them to see how their driving is improving over time, as well as entering into a company-wide drivers’ league.
Exeter based Lightfoot claims the radical new apoproach can reduce accidents while cutting fuel and CO2 emissions by 15% each.
To incentivise drivers, Asda will reward them with prizes and giveaways through an app on their smartphones.
Asda drivers who achieve ‘Elite Driver’ status can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter giveaways.
“We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis,” said Simon Gregg, VP of online grocery at Asda.
“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.
“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”
Lightfoot CEO Rupert Lyon Taylor added: “We believe that by getting drivers to buy into the system and encouraging them to drive better through incentives and prizes we can achieve better results for fleets and make a bigger impact on their sustainability goals.”
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