Supermarkets’ price claims ‘cancelling each other out’

TESCO PRICE DROP

The supermarkets’ rival claims over price are cancelling each other out, new data from Kantar Worldpanel suggests. With year-on-year growth of 5.1% for the period, compared to a rate across the industry as a whole of 4.6%, Asda outperformed the market for the first time since the start of 2010.

 

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