Former Unilever Bestfoods brand Batchelors may soon be pitched against its ex-paymaster as a direct rival to Pot Noodle.
The Campbell Soup Company, new owner of the Batchelors Supernoodle pack portfolio, is considering extending the brand into a potted version. It bought Batchelors last year as part of £600m brand acquisitions from Unilever.
A spokesman said: "The company is looking at a wide variety of innovation ideas for the brand and this is one." But he denied reports that a £5m launch had been planned.
Unilever spokeswoman Helen Park said "exciting plans" for Pot Noodle, added to the proposed Batchelors version, would help grow the £122m instant hot snack market.
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