Archive of all supplier articles – Page 198
-
News
Coca-Cola’s 'nutritious' water ad banned
Coca-Cola has been rapped by the Advertising Standards Authority for misleadingly claiming its sugar-heavy Vitaminwater drinks are "nutritious".
-
NewsKraft dismisses talk of Green & Black’s sale
Kraft Foods has moved to dismiss speculation it could sell Green & Black’s, insisting the organic chocolate brand "is in good hands".
-
NewsWalkers crisps get a comic twist with new flavours
Walkers has recruited some of Britain's best known comedians, including Stephen Fry and Jimmy Carr, to launch a new range of crisps, The Grocer can exclusively reveal.
-
News
Kingsmill raises game in seeded with new loaves
Kingsmill is piling the pressure on its slower-performing rivals Warburtons and Hovis with a new seeded bread range that is predicted to hit £10m in sales over the next year. The Associated British Foods business will roll out the...
-
News
Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
-
NewsLurpak cooks up new ad featuring Hauer
Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food Deserves' campaign includes an ad ...
-
NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
-
NewsGSK braced for Ribena plant strike action
Workers are GlaxoSmithKline start voting today on whether to strike in protest over a pay freeze at the company’s Ribena factory.
-
NewsTV debut for Dairy Crest delivery service Milk & More
Dairy Crest is launching the first-ever TV campaign for its Milk & More online delivery service in January.
-
News
Third Party: The level of festive food waste is far too high
Premier Foods is using Great Little Ideas to help reduce the amount shoppers throw out, says Teresa Arbuckle
-
NewsGSK in £162m deal for Maximuscle maker
Lucozade maker GlaxoSmithKline is set to beef up its sports nutrition portfolio with the acquisition of Maximuscle owner Maxinutrition.
-
News
Carter exits in Premier management reshuffle
Premier Foods has denied claims of succession planning after it unveiled a board and organisational reshuffle this week.The Mr Kipling cakes maker announced the changes in a bid to "reinvogorate" its portfolio of brands. As part of the...
-
NewsAB InBev and Pernod Ricard get technical
Stella Artois and Absolut vodka are interacting with tech-savvy drinkers over Christmas with the latest forms of digital marketing. AB InBev is building on Stella's current 'Christmas Origins' marketing activity with the launch of an iAd...
-
News
Kraft suffers coffee factory blaze
A fire tore through one of Kraft’s Kenco coffee factories yesterday.
-
News
Kitchener joins Premier to fire up NPD engines
Burton's former chief executive Paul Kitchener has rejoined the industry as Premier Foods' new group technical and innovation director.Kitchener, who stepped down from the driving seat at Burton's in 2009 due to ill health after six...
-
NewsPilgrims Choice takes on rivals with lighter launch
Pilgrims Choice is about to go head-to-head with Dairy Crest and Milk Link in the reduced-fat Cheddar market with the launch of two lighter variants, The Grocer can exclusively reveal. The brand will launch Pilgrims Choice Mature Lighter...
-
Comment & OpinionEditor's Comment: What kind of a chocolate factory is Kraft going to run?
With a nice Brit presenting the case for Kraft this week at the first media briefing since its acquisition of Cadbury in February, journalists found it hard to portray Cadbury as having been gobbled up by nasty, predatory Americans.
-
News
Focus On Cheese: Innovations
Davidstow emerged from the own-label shadows this year after Dairy Crest decided to launch Davidstow Cheddar as a brand in its own right.
-
NewsKraft spells out initial plans in charm offensive
The integration of Cadbury is in its infancy, but Kraft's acquisition hasn't hindered the performance of either company, and together they will go from strength to strength, said Kraft UK and Ireland president Nick Bunker at a media briefing this...
-
News
Cravendale rewards attract 1.6 million
Cravendale's first-ever on-pack reward scheme has attracted nearly 90,000 claims in the 15 weeks since its launch, and the brand is ordering extra stock to cope with demand.The Arla-owned filtered-milk brand started offering items from...