Joint business plans are often meaningless – suppliers don’t need them

By David Sables and CEO of Sentinel Management Consultants2023-11-17T16:29:00

The customer agrees to JBPs whilst chuckling quietly about how much they are getting for a simple signature on a meaningless plan, says David Sables, CEO of Sentinel Management Consultants

Joint business plans are often meaningless – suppliers don’t need them

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