Slim-Fast is to launch a new Slim-Fast Optima diet range, according to media reports.
Unilver's Slim-Fast is launching its Optima range to reverse a drop in sales following the popularity of the Atkins and low-carb diets.
The company previously launched its own low-carb products at the end of 2003, and has a further 17 to be launched this year, but it recorded a poor performance overall last year, which it attributes to the rapid growth of the low-carb diet market.
Slim-Fast Optima contains 50% less sugar than the original Slim-Fast diet, and comes with its own diet system designed to promote a balanced diet.
Unilver's Slim-Fast is launching its Optima range to reverse a drop in sales following the popularity of the Atkins and low-carb diets.
The company previously launched its own low-carb products at the end of 2003, and has a further 17 to be launched this year, but it recorded a poor performance overall last year, which it attributes to the rapid growth of the low-carb diet market.
Slim-Fast Optima contains 50% less sugar than the original Slim-Fast diet, and comes with its own diet system designed to promote a balanced diet.
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