Tesco news and analysis – Page 240
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Asda credit card used as loyalty tool
Asda is hoping to emulate the success of Tesco's Clubcard by using the data from its credit card to generate targeted direct marketing.Since the Asda credit card was launched in 2004, it has only been used to reward customers with a...
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'Best is yet to come' as Tesco rolls out Fresh & Easy in US
Tesco may have opened its 11th Fresh & Easy Neighbourhood Market store this week, but "you ain't seen nothing yet", according to the chief designer of the US venture.After last week's grand entry into California, Tesco has opened five...
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Tesco welfare focus on dedicated farms
Tesco has completed its much-hyped switch to dedicated dairy farms to cover fresh milk requirements, and is now planning to improve animal welfare.
The final piece in the jigsaw was the recruitment of farmers in the West Country by key… -
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Tesco Values
Anyone who walks into a Tesco in Shanghai will be confronted by huge Tesco Value range posters. Tesco believes it can build brand awareness through own label and offer safety assurances. Over the past year it has ramped up its offer, which is...
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What the papers said - 10th November 2007
? Tesco caught the world's media off guard by quietly opening its first Fresh & Easy Neighborhood Market store in the US last week, according to the Financial Times. After years of speculation and planning, the store opened a week earlier than...
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Bold approach to cleaning up in the household aisles
Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third. Bold was on offer in Morrisons and Tesco...
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Mulled cider first for Tesco
Tesco and cider producer Aspall have joined forces to launch a mulled cider to tempt winter drinkers. The drink is a lower abv alternative to traditional mulled wine and offers cider drinkers a new take on the category, says the...
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Tesco relies on direct mail to market Fresh & Easy stores
As Tesco opened the first six Fresh & Easy Neighbourhood Stores across California, it revealed that it would be relying on direct mailing to spread the word to consumers about its Stateside venture. There had been no traditional...
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Bernard Matthews workers plan strike
Some 1,300 workers at turkey supplier Bernard Matthews are planning to strike next week in a dispute over pay.Union T&G warned turkey supplies to Sainsbury's, Tesco and Morrisons could be threatened in the run up to Christmas unless the...
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Tesco opens first US store
Tesco has finally opened its first Fresh & Easy store in the US.After years of speculation and planning, the store opened late last week in the small city of Hemet, according to local reports - a week earlier than expected.It...
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Air freight label fails to take off with shoppers
Tesco and M&S have admitted that their much-trumpeted initiatives to badge airfreighted fruit and vegetables have had no impact on sales. Though they were coy about the exact figures, they said that there was no evidence yet to suggest...
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The beginning ofthe end?
Convenience chains could become a target again for the major multiples after the Competition Commission found Tesco's and Sainsbury's move into c-stores had done independent retailers no harm. The commission's surprise verdict in the...
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Dunnes to expand in bid to fight off Tesco
Dunnes Stores, the main rival to Tesco in the Irish Republic, is planning to open 42 new stores over the next two years, taking the family-owned chain's total estate to 160. Twelve stores will open next year, with a further 30 scheduled...
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'Unconscionable' emails revealed
Tesco has slammed a proposal by the Competition Commission to appoint a regulator to enforce a new, tougher code of conduct. In its provisional findings, commission chairman Peter Freeman said he believed the code "was effective in terms...
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ASA rejects complaints about Localchoice ads
Tesco's new regional milk line got an unexpected fillip this week when the Advertising Standards Authority rejected complaints the milk wasn't actually local. Tesco said it was pleased the watchdog had ruled TV and press ads promoting...
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Tesco urges expansion of low and no alcohol
Tesco head of BWS Dan Jago has called for more organic, low and no-alcohol products as well better retail ready packaging. Speaking at the Tesco Drinks Awards, Jago said the industry at all levels needed to drive moderate consumption and...
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Tesco axes kids' range for new Disney venture
Tesco is ditching its kids own label to replace it with a healthy range co-branded with Disney. Through the tie up, which will kick off initially on fresh fruit and dairy next month, it believes it can double the 25-strong kids...
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Jam boy gets Tesco deal
Teenager Fraser Doherty has landed a major contract with Tesco to sell his home-made preserves in 230 stores. Doherty, 18, started making jam at home when he was 14 following his grandmother's secret recipe. Until now his parents have...
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Flavoured water withdrawn
Tesco, Sainsbury's and the Co-op have recalled bottles of flavoured still water due to mould contamination.Sainsbury's recalled six varieties of its own-label flavoured water, Tesco five and the Co-op three. The water was supplied by Cott...
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Sainsbury's hits out at Tesco swingometer ad
Sainsbury's has launched a stinging attack of Tesco's £4m 'swingometer' price comparison campaign, describing it as "inaccurate" and misleading. During the campaign, which ran from July to September, Tesco boasted that 4,251 products...