Tesco has granted listings to Brains Black throughout its Welsh stores, following the stout's success as a challenger to Guinness in the on-trade.
The Welsh brewery launched Brains Black into pubs in March as an alternative to the market leader and has now launched the drink in cans (rsp: £4.69 per 4-pack) available exclusively in Welsh Tescos. "We always believed Brains Black would sell but you never really know how a product will be received until you take it to market," said sales and marketing director Richard Davies.
The Welsh brewery launched Brains Black into pubs in March as an alternative to the market leader and has now launched the drink in cans (rsp: £4.69 per 4-pack) available exclusively in Welsh Tescos. "We always believed Brains Black would sell but you never really know how a product will be received until you take it to market," said sales and marketing director Richard Davies.
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