Coors Brewers has teamed up with Tesco as part of a branding deal to support the brewer’s newly-launched Coors Fine Light. The brand is featured on the side of 50 of the retailer’s delivery vehicles in a move that Coors said was confirmation of Tesco’s commitment to the newcomer, even though it must pay for the lorry-side space.
Ian Lewis, Coors Brewers’ retail marketing operations manager, said: “We work extremely closely with the Tesco team to find new and innovative ways to communicate our messages to the customer.
“With the UK launch of Coors Fine Light beer, the lorry advertising is a great way of raising the brand’s profile and alerting consumers to the fact that the beer is now available in Tesco’s stores.”
Ian Lewis, Coors Brewers’ retail marketing operations manager, said: “We work extremely closely with the Tesco team to find new and innovative ways to communicate our messages to the customer.
“With the UK launch of Coors Fine Light beer, the lorry advertising is a great way of raising the brand’s profile and alerting consumers to the fact that the beer is now available in Tesco’s stores.”
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