Cornish dairy Rodda's has won Tesco listings in Devon and Cornwall for its range of branded milk.

Rodda's semi-skimmed, sold under the 'Rodda's the locals' milk' brand, went on sale in 10 Cornish and two Devon Tescos last week. The milk is sourced within a 30-mile radius of Rodda's Scorrier processing site, and is sold in one and two-litre bottles.

The listing follows a branding overhaul by design firm Big Fish, which designed the branding for Dorset Cereals and Gü. Rodda's is best known for its Cornish clotted cream.