Sir; re There is competition in ranging' (Letters, October 12) in which Carol Bavister of Shelfmax challenged Ben Wishart's claims about Tesco's ranging systems.

Wishart, IT strategy director at Tesco, is perfectly accurate with his view that its new store specific ranging system pioneered with Galleria is revolutionising the industry, helping to boost profits, and is truly unique.
It has crucial points of difference with inferior solutions on the market.

This software provides multiple plans, for multiple stores across all tiers, and is not just limited to independent retailers with one store. Large, dynamic retailers such as Tesco need more than this. Galleria's solution encapsulates retailers' own merchandising philosophy in order to merchandise ­ not by simply using mathematics.

This true automated production system, produces tens of thousands of plans a day and manages the flow of plans to Tesco sites all over the UK. This requires cutting edge technology.
By the time you have read this sentence, Tesco will have produced two store-specific planograms thanks to this unique tool.

Ian Duncan-Lewis, MD, Galleria Retail Technology Solutions

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