Tesco is rolling out its dedicated Asian food aisle concept to another 75 stores and expanding the range’s shelf space in existing outlets by a half.
The 250-strong range, launched in September last year and currently in 100 outlets, includes bulk packets of rice, oil, lentils and specialist chutneys, pulses and spices. There is also a range of frozen vegetables, which buying manager Nitin Patel described as “one of the major successes”, as well as frozen samosas and kulfi ice cream.
Patel said the range was originally put together with Asian shoppers in mind but the number of non-Asian consumers buying into it had been “amazing”. New additions are planned throughout the year. “I anticipate that by March we will have twice as many Asian food products on our shelves,” added Patel.
The 250-strong range, launched in September last year and currently in 100 outlets, includes bulk packets of rice, oil, lentils and specialist chutneys, pulses and spices. There is also a range of frozen vegetables, which buying manager Nitin Patel described as “one of the major successes”, as well as frozen samosas and kulfi ice cream.
Patel said the range was originally put together with Asian shoppers in mind but the number of non-Asian consumers buying into it had been “amazing”. New additions are planned throughout the year. “I anticipate that by March we will have twice as many Asian food products on our shelves,” added Patel.
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