Dysfunctional cartoon family the Simpsons make a new appearance in March on a range from Character Snackfoods, a newly created division of Benson's Crisps. The six single products sport Bart-like' names such as Eat My Shorts and No Problemos. Multipacks are Bart's Snak-Attak and Homer's Couch Bag. Further products are planned. The range is targeted at children and young adults. Marketing support includes press advertising, instore promotion, and a free figurine in the Bart Snak-Attak pack. "We are investing more than £4.5m in this launch," said commercial director Adrian Luckham. The Simpsons celebrates 10 years in the UK this year. {{P&P }}

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