Archive of all The Big Interview articles
Most recent first...
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The Big InterviewEdgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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The Big InterviewMike Callachan on Snappy Shopper: the saviour of independents?
As rival quick-commerce players go under, Snappy Shopper’s focus on independent grocery retailers is working well… for both parties
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The Big InterviewChris Packham on taking his environmental crusade into grocery
The TV presenter has little time for the NFU and is also targeting the ‘catastrophic’ salmon fishing industry. But he believes a new rice brand can help make a difference
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The Big InterviewKaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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The Big InterviewGousto’s Shaun Pearce on taking recipe boxes mainstream
Gousto’s chief technology officer talks customer-led innovation, a more flexible offer and ‘hacking around and discovering things’
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The Big InterviewVegan Food Group’s founders on building ‘the vegan Unilever’
VFG has come a long way since serving up vegan fried chicken from a York restaurant. It’s now on the acquisition trail and fighting the UPF narrative
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The Big InterviewTony’s supply chain guru on changing chocolate sourcing for good
To fight child exploitation, Tony’s Chocolonely open chain lead Joke Aerts wants to apply its five sourcing principles at scale. How is she going about the task?
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The Big InterviewNathalie Roos: the CEO making black tea cool again
The newly revamped PG Tips has netted praise from Dua Lipa. For Lipton Teas & Infusions’ CEO, it’s all part of adding value back into black tea
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The Big InterviewMerchant Gourmet’s Richard Peake on plant-based’s bright future
The UPF backlash has fuelled demand for less ‘complicated’ ingredients, says Merchant Gourmet’s MD. He’s now innovating to capture that market
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The Big InterviewPeter Batt on driving the ‘Co-op and Nisa success story’
The ‘customer-obsessed’ Nisa MD is looking to build on its Co-op partnership, boost retailer loyalty and extend its omnichannel proposition. What’s first?
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The Big InterviewThe evolution of Just Eat beyond food: Insights from MD Claire Pointon
Having helped it smash its grocery targets, Just Eat UK MD Claire Pointon is looking to take the ‘fun, youthful’ brand further into non-food categories
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The Big InterviewSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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The Big InterviewMinette Batters on ‘rebooting’ as she steps down as NFU president
Batters reflects on six years dealing with Covid, politicians and climate
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The Big InterviewHow Annabel Thomas built sustainable scotch brand Nc’nean
As her organic, sustainably made, small-batch spirit rolls into Waitrose, Nc’nean founder Annabel Thomas talks cutting carbon emissions, eschewing age statements and being a woman in whisky
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The Big InterviewHow Mackie’s MD is giving the Common touch to a family business
Mackie’s of Scotland’s MD Stuart Common has been busy in his first year – slashing carbon use, building exports and raising awareness south of the border
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The Big InterviewWildfarmed: the unlikely trio with ‘a silver bullet’ for farming
Inspired by a farming book from 1940, a musician, a TV presenter and a financial guru are bringing their modern take on regenerative agriculture to the masses
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The Big InterviewIGD CEO Sarah Bradbury on eco-labels and lobbying
Sarah Bradbury has been armed with a mandate to help the industry change. So how does the IGD’s ambitious and driven new CEO plan to go about it?
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The Big InterviewLucy Menendez on revamping Harvey Nichols’ food & drink offer
Lucy Menendez’s retail journey has taken her from pick ‘n’ mix to Harvey Nicks. Here she reveals how she plans to revolutionise the luxury store’s food and drink offering
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The Big InterviewWaitrose’s Nathan Ansell on pushing loyalty and value for money
Waitrose’s customer director Nathan Ansell on how he’s reviving its fortunes through ‘bold’ marketing, value for money, and a revitalised loyalty scheme
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The Big InterviewMarco Forgione on Brexit, ministers, and surviving global turmoil
The Institute of Export & International Trade head on navigating one of the most challenging periods for global trade in living memory