Asda returned to winning ways in this week’s special summer eating-themed Grocer 33, but the message for those looking for the ultimate barbecue on a budget is: shop around.
At £62.91, Asda came in a whopping £5.69 cheaper than runner-up Morrisons, offering the lowest price on 23 products, with 13 exclusively cheapest, including everything from the long Bryant & May matches to light the barbie to the Cumberland sausages and sweetcorn cobettes.
When it came to the ultimate barbecue classics of quarter pounder beefburgers and burger rolls, Morrisons was the place to shop, at £2 exclusively cheapest along with the finger rolls, BBQ-flavoured Pringles and baby plum tomatoes.
Morrisons also had the most deals this week, with 14 promotions compared with nine at Tesco, Asda seven, Waitrose six and Sainsbury’s five.
Sainsbury’s came in third this week. At £72.01 it was £9.10 more expensive than Asda. It offered the lowest price for eight products, exclusively so for the strawberries, Häagen-Dazs and Knorr Aromat seasoning.
Based on shelf-edge prices, Tesco was a further 5p more expensive than Sainsbury’s at £72.06, with annual inflation on the basket running at 4.4%. Clubcard Prices promotions on the Pringles, tomatoes, Lurpak and ice cream meant its loyalty card holders would have saved £3.41. This would have brought Tesco’s total down to £68.65. While moving it up to third place, Tesco would still have been 5p more expensive than Morrisons and £5.74 more expensive than Asda.
Upmarket retailer Waitrose offered the lowest price for just two products, neither of which were exclusively cheapest. This week it was even less competitive than normal. It came in £22.37 more expensive than Asda at £85.28.
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