Name: Jon Rudoe, director of online
Retailer: Sainsbury’s

This is your second online G33 win in a row - and follows seven wins since June on the standard weekly G33. How do you make sure the service offered in store is reflected online? I am very proud that we have won again - the teams work so hard to ensure our customers get a great shopping experience both in store and online. That focus is driving fantastic growth and it is great to be recognised once again.

Are you doing anything to encourage more customers? Online is a fast-developing part of our business, and we are working on the service itself and also on using the marketing tools available to us to drive growth. We’ve got some unique capabilities given our understanding of customers through Nectar, which is really helping to drive us forward.

However, eight bags were used for the shop. Do you have any plans to limit carrier bag usage? There’s a balance for us around the number of bags we use and delivering products to customers in great condition. There’s no point limiting bags and having lots of damaged product. We have, over the past couple of months, reduced the number of bags that we use and our drivers offer to take back bags.

Sainsbury’s online business is growing at over 20%. How have you kept up this growth? We invest in our online colleagues to help ensure that we offer great service to our customers - and delivering great service drives sales! To keep that growth going we’ve invested in more vans and other improvements that have enabled us to make more deliveries.

Rivals warned their online deliveries could be affected by disruption from the Olympics and Paralympics. Was that a view that you shared? We prepared diligently for any potential impact or disruption and in reality the traffic disruption was less than what we had prepared for, so we were able to keep disruption to our customers to a minimum over the period.

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