Sainsbury’s provided the cheapest basket this week, in one of the most closely fought Grocer 33 pricing battles in recent memory.
The Holborn-based retailer hasn’t visited the winners’ enclosure since picking up two wins in a row in mid-October. This week, however, it pipped Tesco to the post by 6p – with a total shopping bill of £71.48 .
Sainsbury’s not only kept a lid on inflation but reversed it – coming in 3.6% cheaper than 12 months ago.
The supermarket also had the biggest saving via promotions this week: Nectar members enjoyed a discount of £6.70.
Sainsbury’s was cheapest for 11 items and exclusively so for five, including the Beyond Meat burgers, leeks and Pukka pie.
Tesco’s loyalty scheme members would have saved 5.3% this week. The UK’s biggest grocer came in just 0.6% more expensive year on year.
There was very little separating all four of the traditional main supermarkets.
In third spot, Asda was just 40p more expensive than Sainsbury’s at £71.88. The Leeds-based retailer was cheapest for 15 items and exclusively so for seven, but overall was 2% more expensive year on year.
Morrisons, meanwhile, came in £1.18 pricier than Sainsbury’s – and was 0.1% cheaper year on year on this basket.
Morrisons was running a dozen deals across our list, one fewer than Waitrose. However, the upmarket retailer was considerably more expensive than its rivals.
At £82.62, it was £11.14 costlier than Sainsbury’s. It offered the lowest price for four items and was exclusively cheapest for the Nissin soba noodles. Waitrose was only 0.7% more expensive than February 2024.
Despite media reports of rising inflation, our basket was on average 0.1% cheaper year on year and 3.8% cheaper than a month ago.
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