Big discounts for Tesco and Sainsbury’s loyalty scheme members helped the retailers undercut Asda this week - with Tesco ultimately proving cheapest.
Asda’s £74.23 total offered the lowest price for 18 products – eight exclusively so, including the blueberries, Madrí lager, mushrooms and rocket.
It was also £3.20 cheaper than Tesco, cheapest for 10 items and exclusively so for two – the Nescafé instant coffee and the scotch eggs.
But Tesco would also have undercut Asda after factoring in its loyalty prices. Clubcard holders would have received a £5.35 discount, making it £2.15 cheaper than Asda. They would have paid 7.4% less than Tesco shoppers without a Clubcard.
Morrisons would have come in third based on shelf-edge prices. At £81.53, it was £7.30 more expensive than Asda. Guest retailer Iceland was a further 16p dearer at £81.69, despite being exclusively cheapest for five items including the bananas, Nando’s Peri-Peri marinade and Rowse honey.
Sainsbury’s Nectar Prices savings of £10.10 to cut its total to £73.91. This made it 32p cheaper than Asda.
The real outlier on price was Waitrose. It came in at £88.59 – £14.36 more expensive than Asda and £16.43 more expensive than Sainsbury’s post-Nectar discounts. Waitrose offered the lowest price for just three items, though it was exclusively cheapest for the avocados.
Overall prices were up 3.1% compared with March 2023, below the national rate of inflation, while prices were up 1.4% month on month. Ten products were cheaper this week than in March 2023.
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