The Grocer Blog: Daily Bread

Consumer behaviour will be the real test of Evian’s recycling plans

By 2019-07-04T11:17:00

Evian I Recycle Bottle

Source: Danone

The brand has invested in tech to launch a 100% rPET bottle for Wimbledon. But consumer buy-in will be crucial if these plans are to work on a wider scale

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