Multiple grocers (value sales) £K WRAPPED BREAD Average 4 weekly sales since launch 22/4/00 20/5/00 17/6/00 15/7/00 12/8/00 9/9/00 7/10/00 4/11/00 2/12/00 30/12/00 27/1/01 24/2/01 24/3/01 1 Allied Bakeries Kingsmill tasty standard white 87.5 0 187 369 436 387 430 367 364 442 323 295 279 320 2 Warburtons organic stoneground wholemeal 37.9 28 89 131 148 153 177 177 173 166 158 167 166 161 3 Warburtons organic crusty white 33.0 33 80 114 132 133 156 158 154 151 145 145 145 138 4 Harvestime Stars organic crusty white 8.1 0 0 0 0 0 0 19 34 38 31 33 33 39 5 Rathbone open top crusty white 8.1 0 0 0 0 1 25 34 64 55 14 15 16 19 6 Starbake granary, brown grain 7.5 0 0 0 0 28 43 29 27 29 29 29 26 24 7 Rathbone Danish open top 6.3 0 0 0 0 0 0 0 0 0 0 0 11 27 8 British Bakeries Hovis crusty brown 5.3 0 0 0 0 0 0 0 1 20 23 21 26 20 9 Harvestime Stars organic malted brown grain 5.0 0 0 0 0 0 0 17 21 22 19 20 20 21 10 Warburtons crusty brown 3.6 0 0 0 0 0 0 0 0 0 0 0 12 13 BUNS, SCONES AND TEACAKES 1 Allied Bakeries G/Harvest scotch pancakes 91.2 0 0 0 0 0 0 0 0 0 0 0 184 272 2 British Bakeries Mothers Pride crumpets 52.4 0 0 0 0 0 0 0 0 0 0 52 210 0 3 Allied Bakeries Sunblest Fruit Muffins 51.7 0 0 0 0 0 0 0 44 261 5 0 0 0 4 Allied Bakeries G/Harvest teacakes 38.0 0 0 0 0 0 0 0 0 24 202 2 0 0 5 Warburtons hot cross loaf 32.1 0 0 0 0 0 0 0 0 0 0 5 88 196 6 Allied Bakeries G/Harvest crumpets 26.0 0 0 0 0 0 0 0 77 1 0 0 0 0 7 Allied Bakeries Sunblest scotch crumpets 14.1 0 0 0 0 0 0 0 0 52 45 54 68 63 8 Mrs Beeton's spiced fruit loaf 11.7 0 0 54 80 121 65 33 29 29 25 25 26 29 9 Mrs Beeton's cherry and almond loaf 10.1 0 0 0 7 47 53 48 44 42 29 12 0 0 10 Allied Bakeries Sunblest muffins 8.8 0 0 0 0 0 0 0 0 32 30 32 40 41 {{FOCUS SPECIALS }}

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