Winner: Bestway - Real-Time Analytics Dashboard
The wholesale sector is rarely held up as a beacon for digital advancement, but in its mission to lead from the front, early 2023 saw Bestway launch the groundbreaking real-time analytics dashboard for suppliers, giving them “unprecedented” visibility into their brand performance and improved insights into Bestway’s customer journey.
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The dashboard provides easily navigable, real-time data on customer buying behaviours for partner brands such as Britvic, Coca-Cola, PepsiCo and more.
Developed in collaboration with Contentsquare at a cost of £500k, the dashboard was described by one judge as a “commendable project”. It puts Bestway’s data-driven approach front and centre, bridging the gap between retail customers and brands, while helping suppliers react swiftly to optimise their sales and merchandising strategies.
Shortlisted:
- Bestway - Real-Time Analytics Dashboard
- Bidfood Direct - Support for Hospitality during the Cost-of-Living Crisis
- M&S Food - Recipe Hub
- Muscle Food - Prepped Pots
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Currently readingBestway gives suppliers ‘unprecedented’ visibility winning E-Commerce Initiative of the Year
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