High-end cocktail brand Moth wins Drinks Brand of the Year

Winner: Moth

Moth is small in the scheme of drinks sales. But it’s having a big impact on a growing market: RTDs.

Moth’s bar-strength tinned cocktails – made using booze from award-winning distillers – have driven up the average price of RTDs, and inspired a swathe of copycat brands, while also taking market share from deeper-pocketed competitors.

In doing so Moth has established itself as the clear market leader, now holding a 70% share of the ‘super-premium’ RTD segment and accounting for 73% of all margarita sales in UK grocery.

As a result sales have swelled by triple digits to nearly £9m in 2023, bolstered by new listings and increased distribution across the major mults – it’s now available in 3,500 outlets nationwide, including Waitrose, Sainsbury’s, Tesco and Morrisons. One can is bought every 10 seconds in the UK.

Register your interest for The Grocer Gold Awards 2025

An out-of-home push, sampling drive, savvy promotions in retail and the introduction of a margarita multipack all contributed to a boom in sales over Moth’s key summer trading period in 2023.

Brand awareness, meanwhile, has also been boosted by listings with British Airways, Hoxton Hotels, Chelsea Football Club, and a presence at various summer music festivals.

In November, Moth also took its first steps towards winning overseas markets with a listing in Total Wine stores across Florida in the US.

Shortlisted:

• Camden Town Brewery
• Jam Shed
• Kylie Minogue Wines
• Moth
• Outland by Badger Brewery
• WKD X