Winner – Rustlers All Day Breakfast Pancake Stack
Rustlers spotted the dominance of ambient multiserve in breakfast pancakes and responded by cleverly engineering a chilled alternative. This convenient format draws inspiration from well-established variants in fast-food restaurant like McDonald’s
The All Day Breakfast Pancake Stack can be eaten hot or cold and offers a range of cooking methods including the microwave, toaster, or grill. This versatility proved a big selling point with judges. Add in a great taste and smell, excellent value for money, and suitable portion size, these “beautifully created” pancakes had all the ingredients of a winning breakfast product, ideal for both students and those living alone. The generous sachet of maple syrup went down a treat too.
Judges felt the product showed genuine innovation to take Rustlers beyond what the brand is best known for. Ultimately, it is a delicious product with huge appeal for both young adult and teen shoppers.
Highly commended: Weetos Chocolatey Orange Hoops
Finalists:
- Ambrosia Porridge Pots
- Bio&Me Super Berry Gut-Loving Granola
- Eleat Chocolate Triumph
- Quaker Heavenly Oats Chocolate Orange
- Weetabix Baked Lyle’s Golden Syrup
With thanks to our sponsors
The Grocer’s New Product Awards 2022: value shines through among winners
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