Lockdown has radically altered on-the-go consumption in the last year, especially affecting how people drink their coffee. Amid the shifts RTD coffee has prospered, growing by a fifth in the past year to £165.6m and becoming the fastest-growing segment in soft drinks2.
In this video our experts talk about how the industry can achieve further growth by improving consumers’ understanding of the segment and encouraging them to drink cold coffee outside of the warmer months.
Sources:
1 Nielsen Total Market MAT Value FY 2020
2 Nielsen, RTD Coffee, Total GB incl. discounters, Val MAT w/e 26.12.20
Video content created by Can-b Media
