All articles by The Grocer – Page 11
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Events & AwardsThe Grocer’s New Product Awards 2022: Desserts
Our winning product ‘tasted incredible’ praised judges, making a fantastic addition to an already strong range from the brand
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Events & AwardsThe Grocer’s New Product Awards 2022: Dairy-free
Judges loved the unsweetened aroma and taste of the product, which delivered on its high quality claims
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Events & AwardsThe Grocer’s New Product Awards 2022: Crisps & Bagged Snacks
A premium pack elevated this product even further, said judges, with ‘bright and strong’ brand positioning that would catch consumers’ attention
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Events & AwardsThe Grocer’s New Product Awards 2022: Cooking Sauces & Marinades
This product offered a gourmet experience at home for an affordable price tag, making it great value for money, said judges
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Events & AwardsThe Grocer’s New Product Awards 2022: Confectionery
‘Authentically Ferrero Rocher’ was how one judge summed up the result, but with the novelty of a new way to consume
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Events & AwardsThe Grocer’s New Product Awards 2022: Condiments
Its innovative flavour profile, with a great sharpness, makes it the perfect addition to a huge variety of dishes both sweet and savoury, said judges
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Events & AwardsThe Grocer’s New Product Awards 2022: Cheese
The product was seen as ‘fresh and enticing’ with an eye-catching design to help it stand out on shelf
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Events & AwardsThe Grocer’s New Product Awards 2022: Cereal & Breakfast
Judges felt this was an innovative and delicious product with huge appeal for both young adult and teen shoppers
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Events & AwardsThe Grocer’s New Product Awards 2022: Cakes & Biscuits
This decadent snack tickled our judge’s tastebuds with a moreish hazelnut flavour and a satisfying crunch
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Events & AwardsThe Grocer’s New Product Awards 2022: Bread & Baked Goods
An attractive glazed finish coupled with a substantial and quality feel lifted this product above the competition
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Events & AwardsThe Grocer’s New Product Awards 2022: Baby/Infant Food – Snacks
All in all clean credentials, clearly communicated and finished with standout packaging, said judges
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Events & AwardsThe Grocer’s New Product Awards 2022: Baby/Infant Food – Meals
Alongside its innovative packaging judges praised this ‘great mix of ingredients and appealing texture’
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Events & AwardsThe Grocer’s New Product Awards 2022: Milk Drinks & Custard
With the pandemic proving a blow to classic on-the-go products, this winning innovation aimed to close the gap and provide the same experience to consumers at home
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Events & AwardsThe Grocer’s New Product Awards 2022: Alcoholic Drinks
This clever and innovative brand extension from Stella Artois really resonated with judges
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Analysis & FeaturesChristmas adverts reviewed: can anyone best Asda’s Buddy the Elf?
This year supermarkets must balance lush festive ads against a public struggling with costs. Did they live up to the challenge?
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Analysis & FeaturesA week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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NewsWill Ferrell reprises Elf role for Asda Christmas ad 2022
From stalwarts of daytime telly to Spiderman to the Vicar of Dibley, the Hollywood names in Christmas ads keep getting bigger
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NewsFarmer Christmas returns to TV in Morrisons Christmas 2022 ad
The campaign will also feature Morrisons staff as ‘real life elves’ who help make the fresh food that Morrisons sells
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later
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NewsAlison Hammond and Stephen Fry star in Sainsbury’s Christmas advert for 2022
The teaser focuses on the ‘divisive’ Christmas pudding