Created by: Mother Launched: 1998 Now icons of fmcg advertising, Lilt ladies Hazel and Blanche auditioned for roles as the embodiment of the brand's Caribbean image just by turning up and laughing. Originally intended as a short-term campaign, their brand of infectious humour and raucous laughter has been extended to bring a touch of sunshine to commuters and to gloomy little weatherman' Ian McGaskill (above) among others. The most recent campaign has them wreaking havoc at a riding school, on a golf course, in a bowling alley and in yoga sessions. {{P&P }}

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