The largest sector within the market is thick and thin sauces which accounts for 32.4% of spend and 39.4% of volume in the last year. This sector is driving total market growth up 11.1% year-on-year in terms of value. Tomato ketchup is the key sauce here, accounting for more than half of spend and growing by 11.1% itself year-on-year. Most of this is driven by Heinz, up 19.6% year-on-year in terms of value. The other dominant sector is salad accompaniments, accounting for 31.9% of expenditure. However, growth rates here are lower than those of the total market, with year-on-year spend growth at only 3.6%. Within salad accompaniments, pourable salad dressings is driving this growth, up 14.4% year-on-year, while the larger salad cream sub-sector has declined by 4.1% year-on-year, so reducing the overall sector's performance. The fall within salad cream is driven primarily by the poor performance of own label offerings and smaller brands such as Crosse & Blackwell. Heinz, the salad cream brand leader, remains stable year-on-year. Other significant growth areas within this market are chilli sauce, up 32.2% year-on-year, and Worcestershire sauce, up 21.8% year-on-year. In terms of consumer dynamics, 98% of GB households have purchased a sauce or condiment in the year. These consumers buy these products usually once every three weeks and spend an average of #1.25 per shopping trip. New product development has continued in the last year. Launches include Heinz Eazy Squirt tomato ketchup, Branston Smooth pickle and an ever growing range of fresh pourable salad dressings, especially own labels. Tesco has the greatest share of trade in this market, accounting for 25.2% of spend with Sainsbury in second place with 18.1%. However, if volume share is examined Asda switches places with Sainsbury to take second spot. Phil Childs, account executive, TNS Superpanel {{FOCUS ON }}

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