Vegetables The market for canned vegetables is declining by 1%. Within the sector, baked beans now hold a 44% share of expenditure. Another subsector which has shown growth but from a much smaller base is mushy peas, with a 2.9% share and expenditure growth of 8%. Within baked beans, variants are growing as are the major brands of Heinz and HP. Fish Canned fish has seen a slight increase in year on year volume and value, but is trailing growth in the overall fish market, retaining a 19% share. meat Canned meat has seen a slow growth of 1%, with brands making the running. Sainsbury and Marks & Spencer own label have seen heavy declines in sales due to their more affluent customers. Fruit Canned fruit has seen a 1% decline in spending. Major players such as Del Monte and Sainsbury own label have enjoyed good growth, while smaller brands have taken the brunt of the fall. soup The canned soup market has seen steady growth during the past year with a 2% increase in value. The market topped £212m in the year to October 1999. The star performers in this sector have been in the premium soup sector, which has also helped to attract new, younger and more upmarket buyers to the whole category. The canned soup sector is dominated by standard soup, with a 61.2% share. The two growing brands are Heinz and Campbells standard soups. Larged diced products have enjoyed a 20.7% year on year growth. The sector has also seen new formats within the premium end of the market such as the Heinz Soup Pouch, launched last year. {{FOCUS SPECIALS }}

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