The battle in the posh crisps sector is set to go upper class with the relaunch of Jonathan Crisp under a ‘Crisps for Snobs’ strapline.
The relaunch, which follows a management buy-out back in January, will see the introduction of new flavours and revamped packaging.
Jonathan Crisp has kept the original five flavours - Jalapeno pepper, lightly salted, sea salt & black pepper, sea salt & malt vinegar and sun dried tomato & basil - and added three new flavours: horseradish & sour cream, black olive & garlic, and mature cheddar & red onion available from next month.
Each flavour, in 35g, 50g and 150g paper foil packs (horseradish & sour cream and black olive & garlic are not available in 150g packs), is represented by its own quirky character.
MD Paul Saxby said: “Our aim was to develop a distinct market position to complement our premium product range. Consumers clearly understand that we are trying to sell them the ultimate in posh crisps.”
The relaunch, which follows a management buy-out back in January, will see the introduction of new flavours and revamped packaging.
Jonathan Crisp has kept the original five flavours - Jalapeno pepper, lightly salted, sea salt & black pepper, sea salt & malt vinegar and sun dried tomato & basil - and added three new flavours: horseradish & sour cream, black olive & garlic, and mature cheddar & red onion available from next month.
Each flavour, in 35g, 50g and 150g paper foil packs (horseradish & sour cream and black olive & garlic are not available in 150g packs), is represented by its own quirky character.
MD Paul Saxby said: “Our aim was to develop a distinct market position to complement our premium product range. Consumers clearly understand that we are trying to sell them the ultimate in posh crisps.”
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