All articles by Tim Mason – Page 3
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Comment & OpinionMobile grocery: feed the digital desire
At our Digital Connect event this month, we explored why mobile enablement is still very much a work in progress
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Comment & OpinionYou must measure customers to manage them
What’s your top store? Which are your fastest growing categories? What’s the net profit on your in-store bakeries?
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Comment & OpinionMake offers and promotions hyper-personal
In days gone by, getting customers into stores revolved around blunderbuss techniques like cut-price essentials
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Comment & OpinionSmartphones are the best way to encourage shopper engagement
Retailers and grocers need to seize the opportunity to engage with shoppers in store through mobile
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Comment & OpinionUse data to end shopper confusion
Within retail, digital is transforming everything from the consumer experience
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