All articles by Titania Touché – Page 8
-
Comment & OpinionTales of Titania: The day of the broccoli triffids
Clients and prospective clients often get us to sign an NDA. They think it means we won’t share their secrets, but in fact it stands for “Now darling, actually….” which is what PR people say to each other just before they reveal all sorts of…
-
Comment & OpinionTales of Titania: Five cups of racist coffee
And so there we were, the whole agency (where do all those interns usually hide?), standing in the autumn sunshine in heavy brown make-up and fancy dress. (Even our token boy exec Torquil joined in. Actually, he was first to get his hands on the…
-
Comment & OpinionTales of Titania: Hedgehog ready meals and debt-crisis cuisine
Opportunism is alive and well in food and drink. Already this week we have helped to launch a range of Dale Farm baked hedgehog ready meals (using the slogan “feed your inner traveller”). And now all the multiples are rushing out Failed Economy…
-
Comment & OpinionTales of Titania: HP, PR and the furious sauces
Things have become a bit tense in the P&F offices. Actually that's understating it. Karoline (with a K) has finally turned into the bitch troll from hell we all feared, and will bite your head off as soon as look at your draft press release. The...
-
Comment & OpinionTales of Titania: Battleships and baby boomers
While, according to the FT, retiring baby boomers may be leaving other parts of the economy bereft of talent and wisdom (what's Tesco now without Higginson, after all?), the same isn't true in PR.
-
Comment & OpinionTales of Titania: Powerpoint, skin and a Sainsbury's wine box
It's heartening to see social media as a post-riots force for good, with local people banding online to show their feelings for neighbourhood retailers. This has taken a different twist around the corner from the P&F offices, with the Twitter...
-
Comment & OpinionTales of Titania: The return of the long-lasting sandwich
We can put the riots, the Eurozone crisis, Somalian famines and anything else genuinely newsworthy to one side. The silly season is officially here and heralded, as ever, by a sandwich story. This time it's the return of the 'long-lasting'...
-
Comment & OpinionTales of Titania: A riotously warm send-off for Pepsi Raw
“It’s a cock, silly,” is a line I haven’t heard since I was 14. So thank you to the reader who explained why I wasn’t getting any eggs from my balcony hen.
-
Comment & OpinionTales of Titania: Building bridges out of Spam
Karoline (with a K) is not happy. She has the look of a let-go Makro manager who's just discovered her pension is in Cranswick shares. "It used to be so simple," she complains. "Clients would do anything I proposed, whatever the budget." At this...
-
Comment & OpinionTales of Titania: A Ratnerbomb lands on Britvic
Fascinating to see Britvic's Kate Fletcher deploy that rarely used PR tactic the Ratnerbomb at the FWD conference. It's where you describe something vital to your business as "crap" in this instance the independent trade as a means of generating...
-
Comment & OpinionTales of Titania: Fast times at the disco booze-fest
It's the most creative time of the year in PR: the awards season. We're desperately trying to cobble together entries that demonstrate at least some sort of positive results for our clients. A tall order at the best of times, as evaluating PR effectively is about as likely as finding ...
-
Comment & OpinionTales of Titania: Prosecco, pasta and very packages
Daddy refused to buy me a doll's house when I was young. "Don't be pathetic Titty," he would say. "Come and help me strip down the Landy instead." I think he wanted me to be a boy. But everything...
-
Comment & OpinionTales of Titania: Sweaty Betties and stick-thin harpies
God preserve us from inter-agency sports. First it was the PR rounders league, then netball the most spiteful girls' game ever invented and now a PR 'industry leader' (aka drooling male lech) has started a PR beach volleyball contest for London...
-
Comment & OpinionTales of Titania: An Arctic roll in the hay
I have been comforting one of my clients all evening after the focus group we staged to test his new oh-so-seasonal/retro/convenience deep-frozen toastable Arctic roll.
-
Comment & OpinionTales of Titania: Shrinking Mars Bars and Marianne Faithfull
As you get older, everything gets smaller. Except men's ears, according to Karoline (with a K), but definitely including the main attraction. This conversation was prompted not by some of the unfortunate Lycra shorts on show at the Wimbledon...
-
Comment & OpinionTales of Titania: The end is in sight for Ms K
There is a point in PR when you stop being a wise and sagacious elder stateswoman and become an out-of-touch liability. The popular notion here at P&F is that Karoline (with a K), our glorious leader for so many years, is now teetering on the...
-
Comment & OpinionTales of Titania: Dingoes' balls and Jersey Bastards
Huge success for the agency this week, more or less inventing a condition which doesn't really exist - orthorexia - and getting the Mirror to cover it in detail. A whole new healthcare industry is about to be spawned, with therapists and supplements...
-
Comment & OpinionTales of Titania: Brave faces and plunging execs
Hear that thud? That was another PR agency chief exec throwing themselves off a tall building. Not Karoline (with a K) of course. She thinks she's recession-proof. As owner of our soon-to-be-dwindling band she probably is, which just makes it...
-
Comment & OpinionTales of Titania: Pippa's avocado diet
No surprise that the entire PR industry was spared the Rapture. Not a pure soul among us. However, it turns out the mad Pastor Camping got his dates wrong, so we have another five months to redeem ourselves before the end will actually be nigh.
-
Comment & OpinionTales of Titania: Green PR and Middle Eastern despots
So Karoline (with a K) is back from her eco-tour of the Maldives and is behaving like a thing possessed. "Open your eyes to the green PR revolution," she bellows at our Monday morning meeting.