All Top Products articles
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Analysis & FeaturesFood, drink and fmcg's best new launches of 2024
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2024
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RankingsThe winners and losers of 2024 by brand and category
The Grocer’s Top Products Survey 2024 in association with NIQ found these products to be the most significant in terms of value and volume lost and gained over the past year
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NewsTop Products survey 2024: Scratch cooking boom boosts fresh meat and fresh veg sales
The Grocer’s Top Products survey 2024 reveals how this year’s focus on home cooking has benefited a whole host of kitchen cupboard staples.
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RankingsWhat 2024 sales data teaches us about thriving in 2025
Inflation did ease mid-year but consumers remained cautious, leaving brands with a tough challenge, says Rachel White, NIQ UK & Ireland MD
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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Analysis & FeaturesThe Big Book of Grocery: Top Products Survey 2024
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time
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Comment & OpinionShoppers have been re-evaluating red meat, but not necessarily in a good way
The Top Products Survey is always full of surprises. And this one, tracking the performance of thousands of products in a record 127 categories – has more surprises than ever
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RankingsOils 2024: soaring price of oil scares off shoppers
Olive oil has had a torrid time - an average litre of edible oil is now 38.8% costlier in grocery
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RankingsSports nutrition 2024: protein lines boosted by meal deals
Huel, Grenade and Warrior all achieved gains partly as a result of greater use of meal deals
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RankingsBagged snacks 2024: soggy snacks find price hikes and HFSS reformulation hard going
Inflation is past its worst, but it’s not yet done with bagged snacks
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RankingsVaping & tobacco 2024: time ticking as disposable vapes ban looms
Ahead of next year’s disposables ban, the vaping category has shed £43.6m and sold 2.7 million fewer units
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RankingsDairy - drinks 2024: Arla brands on top as milk suffers volume fall
Arguably the year’s biggest milk story hit the headlines as this year’s Top Products was being put to bed
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RankingsCereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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RankingsCarbonates & energy drinks 2024: Prime comes before a fall as sales slump
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
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RankingsBaby & infant products 2024: controversy in babycare as prices rise
Price rises are all too apparent this year: babymilk is up 16.9% per average unit
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RankingsSavoury pastries 2024: adventurous NPD boosts pie brands
Development chefs at Britain’s savoury pasty and pie brands have certainly earned their crust this year
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RankingsSoup 2024: health now huge driver of chilled soup sales
This year’s success in chilled soup boils down to health
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RankingsHousehold - paper products 2024: tissues get cheaper to boost brands
The paper products category has turned over a new leaf
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RankingsBakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items
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RankingsFrozen - ice cream 2024: brands enjoy ice cream tub revival
Ice cream’s looking hot again. Tub volumes are down just 0.6%