Expert's verdict...17/25
?The two Let's Cook variants I sampled didn't differ much in appearance, but they both featured clear pictures of the finished product. The packaging wasn't particularly geared towards its target audience - children. It lacked the fun, visual element the producer presumably intended, to get children involved in cooking. The recipe cards inside the pack could have been clearer. The one for dough balls was complicated and would be hard for a child to follow without a lot of adult assistance.
Nigel Ashton, category controller, Nisa-Today's
Consumer's verdict...20/25
?I like the packaging because it's colourful and made me hungry looking at it. I had trouble opening the flour packet, and so did my dad. The rolling out took ages, but the making bit was easy and fun. The pizza smelt great when cooking and the tomato sauce tasted brilliant. The dough balls instructions were tricky to follow. I got a bit bored, but it was really cool seeing them rise before they went into the oven. They were pretty tasty, too.
Toby Lamb-Davies, school pupil, aged 8, Eastbourne
Overall verdict...37/50
McCain Cajun Curly Fries Company: McCain Foods Launch Price: £1.64 per 750g bag Today's Price: £1.64 per 750g bag Acid test verdict: 41/50
The product has had a makeover since its launch last year and is now part of the McCain Potato Winners range, which includes Potato Wedges and Southern Fries. The new look packaging is designed to show shoppers exactly what's in the product and covers both labelling bases with traffic lights and GDA guidance. Listed in Waitrose, Sainsbury's, Tesco and the Co-op, a McCain spokesman said they were performing to expectations. Increased sales and other developments are predicted.
?The two Let's Cook variants I sampled didn't differ much in appearance, but they both featured clear pictures of the finished product. The packaging wasn't particularly geared towards its target audience - children. It lacked the fun, visual element the producer presumably intended, to get children involved in cooking. The recipe cards inside the pack could have been clearer. The one for dough balls was complicated and would be hard for a child to follow without a lot of adult assistance.
Nigel Ashton, category controller, Nisa-Today's
Consumer's verdict...20/25
?I like the packaging because it's colourful and made me hungry looking at it. I had trouble opening the flour packet, and so did my dad. The rolling out took ages, but the making bit was easy and fun. The pizza smelt great when cooking and the tomato sauce tasted brilliant. The dough balls instructions were tricky to follow. I got a bit bored, but it was really cool seeing them rise before they went into the oven. They were pretty tasty, too.
Toby Lamb-Davies, school pupil, aged 8, Eastbourne
Overall verdict...37/50
McCain Cajun Curly Fries Company: McCain Foods Launch Price: £1.64 per 750g bag Today's Price: £1.64 per 750g bag Acid test verdict: 41/50
The product has had a makeover since its launch last year and is now part of the McCain Potato Winners range, which includes Potato Wedges and Southern Fries. The new look packaging is designed to show shoppers exactly what's in the product and covers both labelling bases with traffic lights and GDA guidance. Listed in Waitrose, Sainsbury's, Tesco and the Co-op, a McCain spokesman said they were performing to expectations. Increased sales and other developments are predicted.
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