Halewood International continues its assault on the PPS sector with two new initiatives. The company has given its Red Square Black Ice a makeover, changing the liquid from a black wolfberry flavour to a clear citrus variant. It has also launched a TV advertising campaign for Caribbean Twist. The commercial, which runs until Christmas, aims to encourage consumers to give their lives a Caribbean Twist and features a couple bathing their feet in a fish tank. The campaign is supported with poster ads.
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