Reckitt Benckiser has announced a £150,000 package for Bonjela Teething Gel, launched in February.
The press ad campaign aims to communicate the relief that both babies and parents can get from using the product.
Running from next month until the end of February in parenting and women's magazines, the ads are aimed at getting the message across to two-thirds of mums with children under a year old, said a spokesman.

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