Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV 6,555 1,072.2 700 14 2,470 2,297 1 Volvic 2,203 27 389 0 395 1,392 2 Evian 1,842 378 0 0 1,463 0 3 Aqua Pura 678 55 0 0 318 306 4 Vittel 505 328 0 0 150 26 5 Buxton 500 0 87 0 0 413 6 Highland Spring 374 114 134 2 124 0 7 Ballygowan 150 0.2 0 4 0 145 8 Spa 90 0 90 0 0 0 9 Hildon 65 65 0 0 0 0 10 Ashe Park 43 43 0 0 0 0 11 Vichy 35 35 0 0 0 0 12 Perrier 31 6 0 4 20 0 13 Tipperary 18 0 0 4 0 15 14 Well Well Well 14 14 0 0 0 15 Contrex 7 7 0 0 0 0 Top 15 advertisers (by media) £k Jan' 00 - Dec '00 Jan '99 - Dec '99 Total 6,612 4,982 1 Premier Waters 4,049 2,766 2 Perrier 1,036 1,696 3 Well Well Well 693 0 4 Highland Spring 374 156 5 Showerings 150 159 6 Spadel 90 71 7 Hildon 65 60 8 Test Valley Water 43 10 9 L'Oréal Golden 35 0 10 Tipperary Irish Water 18 11 11 Chiltern Hills 7 2 12 Nestlé Food Division 7 0 13 Pure Choice 6 2 14 San Pellegrino 6 14 15 Natural Mineral Water Info Service 6 6 All bottled water advertising (by media) £k Jan '00 - Dec '00 Jan '99 - Dec '99 Total 6,612 5,173 1 Press 1,115 892 2 Cinema 701 71 3 Radio 26 84 4 Outdoor 2,471 1,068 5 TV 2,298 3,058 Source for all tables and data: AC Nielsen MMS My favourite bottled water ad Howie Cobb, marketing manager, Only Natural Products Volvic Volcano ad "Bottled water ads aren't normally very memorable, but this one has stuck in my mind. The serious reporter wanders through the town built on the volcanic spring, while the townspeople in the background get rather frisky and over-excited. It implies that the water has almost alarming revitalising properties. The ad is funny, which makes it a bit different, and it is well executed." {{P&P }}