Camelot is celebrating the 10th birthday of The National Lottery with a TV campaign next week promoting a special £10m jackpot-only draw on November 6 at London’s Tate Modern.
The ad features Fay Ripley as Lady Luck and her sidekick Barry the Unicorn bursting out of a 10th birthday cake. All Lotto players on November 6 will automatically enter the birthday game for free.
The draw will be the culmination of a whole day’s festivities at the gallery, during which Camelot will showcase several lottery-funded projects.