Oven cleaning brand Dr Beckmann is sandwiching Christmas between two bursts of advertising on TV.
The £300,000 push behind skin-friendly Rescue Oven Gel is aimed at tapping into both pre- and post-Yuletide clear-ups.
A single ad initially breaks in Scotland for a three-week run next month before returning nationwide in the new year.
The campaign features the Acdoco-owned brand’s tried and tested campaign which shows a woman cleaning her oven and even demonstrating how friendly the product is by spraying some on her bare hand.
Brand manager James Scott said: “We had a national run with this ad in February this year and it went very well.
“Our market share went up from 27% to 38% of the £7.85m market so it is obvious why we are doing it again.”
The £300,000 push behind skin-friendly Rescue Oven Gel is aimed at tapping into both pre- and post-Yuletide clear-ups.
A single ad initially breaks in Scotland for a three-week run next month before returning nationwide in the new year.
The campaign features the Acdoco-owned brand’s tried and tested campaign which shows a woman cleaning her oven and even demonstrating how friendly the product is by spraying some on her bare hand.
Brand manager James Scott said: “We had a national run with this ad in February this year and it went very well.
“Our market share went up from 27% to 38% of the £7.85m market so it is obvious why we are doing it again.”
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