International confectionery player Chupa Chups is to bring a new challenger to the spray confectionery market with the launch of Sprazy. The spray candy in a liquid format, under the Crazy Planet banner, will be aimed at eight to 12-year-old consumers. Each handy-sized dispenser comes with a clip-on lid and lasts for around 150 sprays.
Retailing at 69p each, the format comes in five colour-coded flavours ­ lemon, peach, green apple, strawberry and blueberry.
Chupa Chups brand manager Janine Palmer said: "We believe there is room in the marketplace for another competitor brand."

{{MARKETING }}