CIES -- The Food Business Forum - has created a new programme to help improve the sector’s image.

The scheme ‘The Image of the Food Business’ will focus on the issue of how food retailers contribute to the community, outlining the positive roles and influences they have in society and on the economy.

The inaugural event will take place in Dublin from April 1 to April 2, 2004. A resource centre will provide centralised information to all those in the industry when recruiting, expanding and lobbying.