>>consumers are interested in ever more indulgent forms to mark special occasions
Cakes and biscuits have always enjoyed high interest and ratings, benefiting from the enduring British sweet tooth. Think of these categories and you think of brands like Mr Kipling and McVitie’s, but much innovation in recent years has been stimulated by the entry of new names bringing new treat values and fresh ideas to match changing consumer needs.
Take the biscuit sector where confectionery brands including Kinder, Rowntree’s and Thorntons have all introduced new lines. Each product incorporated trademark characteristics like creamy or fruity fillings, or thick, indulgent chocolate, presented with instantly recognisable designs, and all achieved top ratings from the consumer.
The newcomers have often broken the mould with new packaging forms, something that has also impacted on the historically traditional cake sector. There is still a market for round and slab cake, but the game has moved up a notch with consumers interested in ever more indulgent forms to mark special occasions, such as the category rating-busting Pure Indulgence Chocolate Toffee Cake from Thorntons. Other high rating new cake entrants have come in mini forms offering bite-sized indulgences presented in tub packaging, or as individual jumbo-sized versions of favourites like muffins, ideal for snacking out of home.
A deceptively low score for what is potentially a successful contender in the food-to-go category.
A great example of M& S innovation at its best. The chocolate experience excited female respondents.
Although the muffins proved smaller than hoped for, the kids loved them; only the price will hold mum back.
Produced for The Grocer by Cambridge Fast Foodfax®, an independent standardised new product testing service where a sample of 50 consumers rate new products across 10 key performance measures. Maximum score 50. Details on www.fast-foodfax.com.
Cakes and biscuits have always enjoyed high interest and ratings, benefiting from the enduring British sweet tooth. Think of these categories and you think of brands like Mr Kipling and McVitie’s, but much innovation in recent years has been stimulated by the entry of new names bringing new treat values and fresh ideas to match changing consumer needs.
Take the biscuit sector where confectionery brands including Kinder, Rowntree’s and Thorntons have all introduced new lines. Each product incorporated trademark characteristics like creamy or fruity fillings, or thick, indulgent chocolate, presented with instantly recognisable designs, and all achieved top ratings from the consumer.
The newcomers have often broken the mould with new packaging forms, something that has also impacted on the historically traditional cake sector. There is still a market for round and slab cake, but the game has moved up a notch with consumers interested in ever more indulgent forms to mark special occasions, such as the category rating-busting Pure Indulgence Chocolate Toffee Cake from Thorntons. Other high rating new cake entrants have come in mini forms offering bite-sized indulgences presented in tub packaging, or as individual jumbo-sized versions of favourites like muffins, ideal for snacking out of home.
A deceptively low score for what is potentially a successful contender in the food-to-go category.
A great example of M& S innovation at its best. The chocolate experience excited female respondents.
Although the muffins proved smaller than hoped for, the kids loved them; only the price will hold mum back.
Produced for The Grocer by Cambridge Fast Foodfax®, an independent standardised new product testing service where a sample of 50 consumers rate new products across 10 key performance measures. Maximum score 50. Details on www.fast-foodfax.com.
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