When satsumas are consumed
In the last year there were 350 million individual satsuma meal occasions
Adults aged 45-64 account for a third of all consumption
Males aged 25-34 and females aged 65+ are showing the best level of growth
Adult men aged 17-24 are responsible for an overall decline in consumption and adult women 25-34 are also cutting their consumption
The core occasion for consumption is the lunchbox (38%) and this has increased (7%) compared with last year.
Nearly four out of every 10 satsumas are consumed out of a lunchbox
Consumption has fallen 20% at teatime
The next most popular meal occasion for satsumas is in-home snacks where 22% are eaten. Only 6% are eaten at breakfast
The most popular days for eating satsumas are Monday to Wednesday, accounting for 51%
Consumption levels peak between 12-2pm which accounts for 27% of consumption at home
Produced for The Grocer by TNS. Family Food Panel winter/spring 2004. For more information call 01372 825770. Next week: APPLES
In the last year there were 350 million individual satsuma meal occasions
Adults aged 45-64 account for a third of all consumption
Males aged 25-34 and females aged 65+ are showing the best level of growth
Adult men aged 17-24 are responsible for an overall decline in consumption and adult women 25-34 are also cutting their consumption
The core occasion for consumption is the lunchbox (38%) and this has increased (7%) compared with last year.
Nearly four out of every 10 satsumas are consumed out of a lunchbox
Consumption has fallen 20% at teatime
The next most popular meal occasion for satsumas is in-home snacks where 22% are eaten. Only 6% are eaten at breakfast
The most popular days for eating satsumas are Monday to Wednesday, accounting for 51%
Consumption levels peak between 12-2pm which accounts for 27% of consumption at home
Produced for The Grocer by TNS. Family Food Panel winter/spring 2004. For more information call 01372 825770. Next week: APPLES
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