I was asked this week to plug the "first ever international Aerosol Awards", and am happy to do so because it means I am able to share with you the fact that the president of European Aerosol Federation is called, rather improbably, King Kool.

Bogof wonders if the profession found Mr Kool, or if Mr Kool found the profession? Was a career in underarm sprays his fate? And is his wife called Queen Kool?