Bottled water brand Evian is hoping to score points in the style stakes with the launch of an eye-catching New Year's limited edition bottle.
The teardrop-shaped one litre glass vessel will be available from next month in leading department stores (rsp: £2.99).
Meanwhile, the easy-carry 75cl Evian Action format has been given a new improved cap.
The current distinctive hoop top gets a stronger flip-up lid. The back of the cap has been reinforced to increase strength.
Evian said Action currently accounted for 10% of the brand's total impulse sales.
Total marketing spend for all Evian formats will again be £10m next year with television adverts, sampling and in-store activity planned.
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