The low-carb diet market is set for a new contender from a start-up called the GoodCarb Company.
The Llanelli-based company has launched two new products that have a naturally low Glycaemic Load (GL). This comprises foods containing fewer, more slowly released carbohydrates to ensure blood sugar levels remain stable.
The newcomers include a Granola breakfast cereal (rsp: £2.80 for 500g) and a range of three Belgian chocolate brownies (£2.69 for 3x45g).
They have been approved by the Holford Diet, which recommends dieters consume less than 40 GLs a day - a serving of the GoodCarb Granola cereals contains 5GLs and the brownies 2-3GLs.
GL is similar to the Glycaemic Index, which Tesco uses to rank the effect of carbohydrates on blood sugar, as it multiplies the GI by the weight of carbs in the food to get a GL rating.