The Grocer Gold Awards 2004 are officially launched this week. And as we start the search for the best in the business, here’s a reminder of who picked up the accolades in our 2003 awards

Have you got what it takes to go for gold? Well, the search is now on for the best in the business with the official launch of The Grocer Gold awards 2004. And we are planning to build on the success of the 2003 awards, which were announced at a business dinner in at London’s Claridge’s Hotel in June.
As can be seen from the photos oppposite, the 2003 event attracted people from across the industry and editor Julian Hunt says its success was down to the fact The Grocer had worked hard to ensure the awards really lived up to their name and set a gold standard. He explains: “We wanted to break the mould by creating a different kind of scheme; one that would make a truly positive statement about the great work being done by companies across the industry.”
Asda stole the show at our 2003 awards night - picking up three awards, including the top prize for the shoppers’ favourite supermarket. And Booths was crowned independent retail chain of the year.
Buyers voted McBride as own label supplier of the year and Warburton’s as branded supplier of the year. The other winners on the night were Wrigley, Sainsbury, the Co-operative Group, Waitrose and Morrisons.
Many of the awards were based on exclusive research by The Grocer. Hunt says: “The key strength of The Grocer is its editorial independence and integrity. For our 2003 awards we approached the judging process with the same uncompromising principles.”
This thinking will also underpin The Grocer Gold Awards 2004, which will be announced at London’s Dorchester Hotel on June 16.
For manufacturers, there will be awards for best own label supplier, best branded goods supplier and best new product development. These awards will be decided by research carried out by The Grocer with shortlists announced early next year.
For supermarket multiples, independent retailers and wholesalers there are three categories that can be entered in 2004: best own label range development, best consumer initiative and best business initiative. Entries are now being sought for all three categories.
As in 2003, there will be an award for best independent retail chain. This award is only open to companies that feature on The Grocer Top 50. Again, entries are now being sought from any company who features on that exclusive ranking.
Also at the awards dinner next June we will present prizes to the best performers in The Grocer 33 shopping survey. There will also be awards for the shoppers’ favourite supermarket (in conjunction with ACNielsen) and the multiple judged to be the retailer of the year.
For details of the awards and dinner on June 16, call Nicola Smith on 01293 610427.
Wrigley’s Extra Thin Ice was the worthy winner of the award for best new product development. It uses revolutionary technology to produce a breath freshener from micro-thin strips of mint that dissolve instantly on the tongue. The judges were impressed by its sales figures and by the fact the volume generated was incremental to the mother brand.
Sainsbury beat stiff competition to win The Grocer Gold Award for best own label range development. The judges were looking for products based on strong concepts that showed a clear understanding of market developments. Sainsbury hit the mark perfectly with Freefrom, an exciting range of products free from gluten, wheat or dairy ingredients.
The Co-operative Group was another of our winners in 2003, scooping an award for a marketing campaign that our judges thought displayed exemplary creativity. They were also impressed by the fact that the society was able to demonstrate that the activity - including its successful Creatures campaign - had a tangible impact on business.
The most hotly contested category in The Grocer Gold Awards was for initiative of the year. After much deliberation Waitrose emerged victorious with a local sourcing scheme - called Waitrose Locally Produced - that our judges felt went way beyond anything rival supermarkets had done in this area.