Inver House Distillers is relaunching Heather Cream Liqueur with new liquid and packaging. The new version was introduced to consumers at the Edinburgh Festival Fringe where the brand is a sponsor. The changes are the result of research carried out by Inver House into the sector and its consumers. The label has been modernised to appeal to younger drinkers. Vanilla and chocolate have been added to provide a sweeter taste. Marketing manager Mairi Adam said: "We have made a conscious decision to change the way the brand is sold. "It has its biggest ever marketing spend and some very different events and activities. {{DRINKS }}